Managing an enterprise social media management platform includes: receiving a request by a user to perform an action on a social media asset that is maintained at an external social media platform; checking whether the user has permission to perform the action on the social media asset, based at least in part on a mapping of the social media asset and a permission level associated with the user; in the event that the user is determined to have permission to perform the action, allowing the user to proceed with the action on the social media asset; and in the event that the user is determined not to have permission to perform the action, disallowing the user to proceed with the action on the social media asset.