A secure architecture can provide a bridge between the utility and entertainment value of online properties. An architecture that employs an internal entity that controls import and export of data (“import/export controller”) and an external entity that operates as a liaison (“data liaison”) between the import/export controller and one or more other online properties allows this bridge in a secure manner. The import/export controller and the data liaison handle data transmissions (e.g., data feeds, data updates, etc.) between the online properties without exposing resources of the online properties. The import/export controller applies rules that regulate import and export of data, and the data liaison allows the import/export controller to operate in obscurity.