A fishing pole holder assembly attaches a fishing pole to a support structure so that the fishing pole is readily accessbile. The assembly includes a clamp configured for coupling to a support structure. A holding member is provided having a first end and a second end. The second end of the holding member is attached to the clamp. The holding member is tubular. The holding member includes a plurality of upper bends proximate the first end of the holding member wherein the holding member is configured to receive and support a handle of a fishing pole.