The disclosure generally describes computer-implemented methods, software, and systems for modeling and deploying decision services. One computer-implemented method includes encrypting, by operation of a computer, personally-identifiable information (PII) data using a first cryptographic key, wherein the PII data is associated with non-encrypted associated data, encrypting the encrypted first cryptographic key with a second cryptographic key, determining that the occurrence of a PII data disassociation event associated with the second cryptographic key has occurred, and rendering the PII data inaccessible by disassociating the second cryptographic key from the encrypted first cryptographic key.