A display apparatus allowing a user positioned in a first direction to visually recognize a first image and allowing a user positioned in a second direction different from the first direction to visually recognize a second image includes: a display unit displaying a combined image formed by combining the first image with the second image; an irradiation unit irradiating the display unit displaying the combined image with irradiation light; a distribution unit distributing components corresponding to the first image of the irradiation light transmitted through the display unit to the first direction and distributing components corresponding to the second image of the irradiation light transmitted through the display unit to the second direction; and a cancellation unit cancelling luminance characteristics of the irradiation light distributed by the distribution unit.