A method of providing enhanced mobile communications services through collecting, analyzing, and utilizing cellular network data is described. The method configures an intelligence engine based on a set of rules. The method receives the set of rules through a user interface or generates the set of rules through performing an analysis on the network data by the intelligence engine. The method receives network data events and correlates the received network data events. The intelligence engine determines an action in response to a correlated network data event. The action includes sending a text message or email containing an offer to a mobile communications services subscriber, or updating a database. The method then performs the action.