A holder for a feminine hygiene article is secured on the user's body and retains an unused personal item in an inconspicuous position under the user's outer clothing. The holder is formed as a pouch, or pocket having a front panel and a back panel attached to the front panel. A belt formed from two accordion-style folded non-resilient portions is detachably secured to the holder body and to the user's waist, hips or thigh. One of the belt portions has an adhesive tab that is securable to a free end of the second portion, while an unwanted length of the first portion is detached along tear-off perforation lines. An adhesive strip near the open upper end secures the holder body to the user's body or undergarments.