An ultrasound diagnostic apparatus to improve picture quality of images by automatically adjusting image parameters, and a control method thereof are provided. The ultrasound diagnostic apparatus includes an image signal processor to perform envelope detection processing on ultrasound image data, and an image parameter processor to calculate a Time Gain Compensation (TGC) parameter from the envelope detection processed ultrasound image data, adjust the envelope detection processed ultrasound image data based on the TGC parameter, and calculate a Dynamic Range (DR) parameter from the envelope detection processed ultrasound image data adjusted based on the TGC parameter to apply the DR parameter to the envelope detection processed ultrasound image data.