A wine and spirit aerator includes a tube, a diffuser and an air pump attached to opposing ends of the tube. The aerator may include a stopper sized and shaped to be inserted into a lip of a wine or spirit bottle. The tube and diffuser can extend to the bottom of the bottle. The tube can have telescoping sections or be sized for single glass operation where the pump can be set on a structure between uses. The diffuser can be porous or sintered metal. The pump can be removed and replaced with a carbon dioxide injector to turn the aerator into a carbonated beverage preparation apparatus or a plant feeding apparatus. A method of marketing wine and spirits is also provided in which videos of same aerated by the disclosed aerators are posted to a website that offers both the aerators and the wine or spirit for purchase.