An image application system includes an articulator assembly and an applicator device. The articulator assembly holds a target object on which one or more images are to be applied from a web containing the one or more images. The target object includes an exterior surface having planar surface(s) and non-planar surface(s). The applicator device is configured to contact the web to engage the web with the exterior surface of the target object at an application interface between the web and the exterior surface. The one or more images are applied to the exterior surface from the web at the application interface. The articulator assembly is configured to move the target object in one or more linear directions and one or more rotary directions relative to the applicator device to apply the images to at least one of the one or more planar surfaces or the one or more non-planar surfaces.