A method of assembling a front end assembly of a vehicle is provided. The method includes integrally forming a positioning and reinforcement structure having a relatively rectilinear configuration comprising a top support member, a bottom support member, a first side member and a second side member. The method also includes detachably coupling a first wing structure to the first side member. The method further includes operably mounting a first fender assembly to a first side flange of the first wing structure. The method yet further includes operably coupling a centering bracket proximate the top support member. The method also includes locating and centering the positioning and reinforcement structure to a hood with the centering bracket. The method further includes fixedly securing the positioning and reinforcement structure to a radiator support disposed rearwardly of the positioning and reinforcement structure.