An image display apparatus including a display panel, a holding member holding four sides of the display panel, and cushioning members disposed between the display panel and the holding member such that a pressing force depending on an amount of deformation is applied to the display panel, wherein a pressing force acting on the display panel through the cushioning member for a lower side among the four sides of the display panel is higher than a pressing force acting on the display panel through the cushioning members for other sides of the display panel.