In a fixing apparatus of an image forming apparatus, a heating member melts and fixes the unfixed toner. A heat controller controls temperatures of opposite end portion areas and a middle portion area of a surface of the heating member in a width direction perpendicular to a conveyance direction on an individual area basis. A pressure member is pressed against and contacted with the heating member to form a fixing part between the pressure member and the heating member. The heat controller controls the temperatures of the surface of the heating member so that the temperature of at least one of the opposite end portion areas of the surface of the heating member is higher than the temperature of the middle portion area of the surface of the heating member.