A display driver for driving data lines according to gradation values of pixels in a display unit is provided. The display driver includes a correction value generating unit configured to count the number of display data for each of the gradation values in display data corresponding to pixels on each of scanning lines on a scanning line basis, and generate correction values of the display data based on the counting result, and a driving signal generating unit configured to perform a correction process to the display data by using the correction values generated by the correction value generating unit, and generate a data line driving signal for driving each of the data lines based on the corrected display data.