Embodiments of the invention disclose a method and device for sending a pilot signal. The method includes: generating a sub-frame carrying user-specific pilot signals, wherein the sub-frame includes one or more resource blocks, the resource block includes a plurality of resource elements in a symbol-subcarrier plane, locations of the resource elements in the symbol-subcarrier plane are determined by an OFDM symbol and subcarrier, a first part of the user-specific pilots signal are carried by the resource elements of the initial one or more OFDM symbols in the resource block, and a second part of the user-specific pilot signals are carried by resource elements of other OFDM symbols in the resource block; and sending the sub-frame carrying the user-specific pilot signals. The methods and devices are capable of improving the precision of channel estimation.