The present invention provides a method, device and system for controlling web page access. The method includes: receiving an access request message of a user, and obtaining an Internet access account of the user according to the access request message; obtaining a corresponding user rank identifier according to the Internet access account, including the user rank identifier in the access request message, and sending the access request message w the user rank identifier to a content provider server, so that the content provider server returns corresponding web page information to the user according to the user rank identifier.