In various example embodiments, a system and method for managing contacts in a network are provided. In example embodiments, a value added by a user to a first contact in an address book of the user is detected. The first contact corresponds to an individual. A determination is made as to whether the value exists in a primary profile of the individual. Based on the value not existing in the primary profile, an assessment is made as to whether the individual previously deleted the value from the primary profile or the individual did not verify a previous notification for the same value. Based on the value not being previously deleted or not verified, a notification is provided to the individual that includes an option to verify the value.