Invention Grant
- Patent Title: Determining object relevance in a social networking system
- Patent Title (中): 确定社交网络系统中的对象相关性
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Application No.: US13688020Application Date: 2012-11-28
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Publication No.: US09325751B2Publication Date: 2016-04-26
- Inventor: Andrew G. Bosworth , Aruna Bharathi
- Applicant: Facebook, Inc.
- Applicant Address: US CA Menlo Park
- Assignee: FACEBOOK, INC.
- Current Assignee: FACEBOOK, INC.
- Current Assignee Address: US CA Menlo Park
- Agency: Fenwick & West LLP
- Main IPC: G06Q50/00
- IPC: G06Q50/00 ; H04L29/06
Abstract:
An influence metric describing the influence of a social networking system object on social networking system users is determined based on affinities between the users and the object. For example, affinities between the associated users and the object are combined to determine the influence metric. Content may be selected for presentation to users based in part on influence metrics of the content. Additionally, influence metrics of objects associated with a user may be combined to determine the relevance of objects associated with the user, which may also be used to select content for presentation to the user.
Public/Granted literature
- US20140149504A1 DETERMINING OBJECT RELEVANCE IN A SOCIAL NETWORKING SYSTEM Public/Granted day:2014-05-29
Information query
