An image capturing apparatus comprises a unit which accepts a switching operation of switching a display mode, a display switching unit which switches, in response to the switching operation, to a next display mode in a predetermined order from a plurality of display modes including a first display mode wherein a live view image is displayed on a display unit, a second display mode, different from the first mode, wherein a live view image is displayed, and a third display mode wherein no live view image is displayed, a unit which accepts a shooting preparation instruction, and a unit which controls, upon accepting the shooting preparation instruction when the display mode is the third display mode, to switch the display mode from the third display mode to the second display mode.