System and method of using user as an end point for profiling and optimizing delivery of content and/or data in a wireless network are disclosed. One embodiment includes a method of content consumption based resource allocation to a user in a wireless network. The method, which may be implemented on a system includes, tracking content consumption in sessions of mobile usage for a user, aggregating or computing statistical data related to the content consumption in the sessions of the mobile usage, and/or facilitating control of the resource allocated to the user in the wireless network based on the statistical data of the content consumption of the user's mobile usage. The sessions of mobile usage for the user can be tracked across multiple mobile devices.