The present disclosure proposes a data transmission method through multimedia broadcast multicast services (MBMS). Specifically, the present disclosure proposes using a cell broadcast service to perform data transmission, and the proposed functions would include receiving an information of a service data, allocating a data channel resource based on the information of the service data to generate an allocation information for the data channel, allocating a control channel resource based on the information of the service data to generate an allocation information for the control channel, and transmitting the allocation information for the control channel to a target device.