An apparatus for attracting fish is disclosed. The apparatus has a motor with rotating driveshaft that defines a rotational axis substantially parallel to a surface of a body of water. A housing encloses the motor, and the driveshaft extends therefrom. There is an impeller with a hub axially aligned with and coupled to the driveshaft. The impeller has one or more flat planar blades, each defined by a trailing edge and a leading edge and extending radially from the hub in an orthogonal relationship to the rotational axis of the driveshaft without pitch. A proximate end of the blades is fixed to the hub an opposed distal end includes a cupped paddle projecting therefrom with a paddle leading surface and a paddle trailing surface. Turbulence and cavitation is generated by the impeller, and the visual and audible side effects thereof are simulative of fish feeding activity.