A system for use with a subterranean well can include a fluid oscillator which discharges pulsating fluid from a tubular string in a direction at least partially toward an end of the tubular string proximate a surface of the earth. A method can include discharging a fluid from the tubular string, thereby applying a reaction force to the tubular string, which reaction force biases the tubular string at least partially into the well. Another method can include discharging a pulsating fluid from a fluid oscillator in a direction at least partially toward an end of the tubular string, and drilling into an earth formation with a drill bit connected at an opposite end of the tubular string in the well.