The present invention disclosed a backlight module comprising a light collection system, a light guide plate and a plurality of optical fibers, wherein all light incident ends of the plurality of optical fibers are connected to the light collection system for receiving sunlight; the backlight module further includes an optical fiber connector; the plurality of optical fibers are arranged in parallel on the surface of the light guide plate, with all their light emitting ends flush with the light incident end of the light guide plate; the optical fiber connector abuts against the light emitting end of the plurality of optical fibers and the light incident end of the light guide plate, respectively, used for guiding the sunlight emitting from the light emitting end of the plurality of optical fibers to enter the light guide plate from the light incident end of the light guide plate.