The image display apparatus includes a display panel, a holding member that holds four sides of the display panel, and a cushioning member that is disposed between the display panel and the holding member and exerts pressing force corresponding to deformation amount on the display panel. In a state where the warp present in the display panel is smaller than the warp in its maximum warp state, the pressing force exerted on the display panel from the cushioning member in a region at each of both end portions of at least one of the four sides of the display panel is smaller than the pressing force exerted on the display panel from the cushioning member in a region at a central portion of the side.