Cropping source images for display on user devices. A source image is cropped and/or resized to correspond to dimensions of a display screen of a device by selecting an area of interest of the source image which will not be lost in the process of resizing the image. Coordinate points are positioned within the image to correspond to dimensions of the display screen on which the image will be displayed and the image is then cropped at the boundaries defined by the coordinate points which include a crop height and a crop width. If needed, the image is then scaled down proportionally to resize the image to a size that corresponds to the dimensions of the display screen of the device.