Direct memory transfer of data from the memory of a server to a memory of a switch. A server identifies a block of data in the memory of the server and a corresponding memory address space in the server. The server identifies a block of memory in the switch. The block of memory is at least the same size of the block of data. The switch comprises a network protocol. The server transfers the block of data into the block of memory. Based on the network protocol, the switch maps a network relationship. The mapping indicates a target server for the transferred block of data to be transmitted to.