A system and method to share data associated with a transaction are disclosed. In some embodiments, a database record may be associated with a transaction corresponding to a product. The database record may include a plurality of data fields and the transaction may be associated with a plurality of entities. The data fields of the record may be made available to each of the entities based on a role of the entities in the transaction. As such, different data fields may be displayed to different entities. Furthermore, various sharing techniques may be performed with the data fields of the record.