Disclosed are systems, apparatus, and methods for context-aware messaging. In various implementations, a conversation between two or more users may be hosted by a communications tool, where the conversation generates text included in a conversation thread. Context attributes may be extracted from the generated text. The context attributes may describe interactions and data objects associated with one or more entities. One or more scores may be assigned to the extracted context attributes based on the contents of the conversation thread. The scores may provide a rank for each of the extracted context attributes. A presentation of a user interface of a communication tool may be modified based on the one or more scored context attributes.