A system and method are provided for identity management of applications on computing devices. A set of applications is registered at an identity management system. Each application allows a different level of access permission to the application based on a user role associated with a user accessing the application. A set of user profiles associated with users are received. Each user profile includes a login credential for allowing access to the applications and a user role for defining a user level of access permission to the applications. An access request to access an application is received at the identity management system and responsive to the access request, a user associated with the access request is authenticated. Upon successful authentication, the user role associated with the authenticated user is determined and the user is allowed to access functions of the application corresponding to the determined user role.