Invention Grant
- Patent Title: Validation of mobile advertising from derived information
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Application No.: US14081983Application Date: 2013-11-15
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Publication No.: US09330401B2Publication Date: 2016-05-03
- Inventor: James Richard Terrell, II
- Applicant: Amazon Technologies, Inc.
- Applicant Address: US WA Seattle
- Assignee: Amazon Technologies, Inc.
- Current Assignee: Amazon Technologies, Inc.
- Current Assignee Address: US WA Seattle
- Agency: Knobbe, Martens, Olson & Bear, LLP
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; H04M3/487
Abstract:
A system and method of validating an advertisement presented to an advertisement recipient via a mobile communication device includes presenting an advertisement for a product or service to a recipient via a mobile communication device, monitoring the geospatial location of the mobile communication device relative to some predetermined criteria, and inferring information about the reaction of the advertisement recipient to the advertisement on the basis of the monitored geospatial location information.
Public/Granted literature
- US20140180823A1 VALIDATION OF MOBILE ADVERTISING FROM DERIVED INFORMATION Public/Granted day:2014-06-26
Information query
