Methods and apparatus are disclosed provide various enhancements and/or improvements to the conventional shopping process used by brick-and-mortar stores. In some embodiments, a customer may use a mobile computing device, such as a smart phone, to select and pay for items in a brick-and-mortar store. Such shopping process may permit the customer to purchase numerous items without the using of shopping basket or a wheeled shopping cart. The shopping process may further permit the customer to pay for items and leave the store with such items without waiting in a checkout line.