A device configured to retain an informational tag, near a plant in a positioning step and an attaching step. The device includes a display bed that defines a plane. A shoulder is defined on one side of the frame such that the shoulder extends away from the display bed and defines a stop. A retaining finger extends over the plane and defines a surface that faces and is spaced-away from the plane, A cover is positioned near the retaining finger and is movable from a first position to a second position. A prong is positioned on the cover and extends toward the plane when the cover is in the first position and extends through the plane when the cover is in the second position. The retaining finger surface and the display bed are configured to act cooperatively to retain a tag therebetween by friction.