Methods, systems, and computer readable media for providing user receptivity driven policy in a communications network are disclosed. The method includes storing subscriber preference information indicating a willingness of a subscriber to receive a first type of content as well as policy and charging enhancement information associated with the subscriber preference information. Content is received from a content provider. Based on the subscriber preference information, it is determined whether the subscriber is willing to receive the content. In response to determining that the subscriber is willing to receive the content, the content is communicated to the subscriber and a policy and charging rules function (PCRF) is communicated with for temporarily enhancing a network or charging policy of the subscriber based on the policy charging enhancement information.