In an example implementation, a media playback system receives input data indicating selection of a particular zone, where the media playback system includes one or more zones, and where the one or more zones include respective playback devices. The media playback system sends, to a service provider, (i) zone data that identifies the particular zone of the media playback system, wherein the zone data indicates that the particular zone is selected and (ii) a request to identify audio content based on the zone data and receives, from the service provider, an indication of audio content identified based on the zone data.