A golf ball comprising: a core; at least one intermediate layer encasing the core; at least one cover layer encasing the at least one intermediate layer; wherein the cover layer is translucent; and wherein at least one of the core, intermediate layer and cover comprises a visually enhancing means comprising a color effect providing pigment comprising at least one of: (1) calcium aluminum borosilicate coated with a metal oxide; and (2) silicon dioxide platelets coated with metal oxide. The visually enhancing means highlights a contrast between two golf ball layers.