A label assembly for a customizable gift box. The label assembly includes a label and a back sheet having alignment tabs for aligning the box blank to the label. The alignment tabs are raised to expose adhesive material of the label. The box portion is aligned on the adhesive with the tabs, and then the partially adhered label can be fully exposed and wrapped around the box portion. The label can be used as a box bottom or top wrapping, or can form a top for a bottom box portion.