An image forming apparatus includes a cooling conveyor to cool a recording material having an image fixed by heat while sandwiching and conveying the recording material. The cooling conveyor includes a conveyance belt, a cooling member, and a cooling unit. The conveyance belt sandwiches and conveys the recording material. The cooling member absorbs heat of the recording material via the conveyance belt. The cooling unit maintains the cooling member at low temperature. The cooling conveyor performs control of stopping the cooling unit in a standby state of the image forming apparatus, activating the cooling unit and performing a preliminary cooling operation to decrease temperature of the cooling member after a shift from the standby state to image forming operation, and then bringing the recording material into contact with the conveyance belt.