A data feeds platform, comprising a data feed using a data feed protocol. The data feed protocol comprises, a feed header defining at least one identification attribute, a data header defining a data structure comprising data nodes, each data node corresponding to a subset of the data, and a data section, the data section storing the data according to the data structure. A plurality of heterogeneous data protocols is stored. A data input is received in one of the plurality of heterogeneous data protocols. The data input is converted to the data feed protocol, creating the data feed.