System, methods, and computer-program products include receiving requests for a web page, retrieving predictive information related to the requests, and determining one or more predictive factors for an object presented with the web page, the one or more predictive factors being determined using the retrieved predictive information. The systems, methods, and computer-program products further include generating a plurality of predictive models for the object using the one or more predictive factors, determining a score for each predictive model, selecting a group of predictive models from the plurality of predictive models using the score of each predictive model in the group, and generating a representative predictive model for the object using the group of predictive models, the representative predictive model being associated with the object.