A system and method for overlay advertising and purchasing utilizing on-line and streaming media. In at least one embodiment, a viewer user receiving on-line video or streaming media is able to pause content and be directed, on the same media player, to a product panel to select product(s) to be purchased, customized, or to receive additional static or dynamic information. The method and system also provides for network connectivity to other web-based and physical services and tracking systems to determine traffic to and from the on-line video or streaming media content.