Method, device and apparatus for delivering video telephony by using a media controller and a software defined networking (SDN) controller to enable multicasting for multi-party video conferencing. A media controller generates a video sending rate for each of the plurality of client devices based on a received video conference request and received network information. The media controller determines and independently constructs a maximum-rate delay-bounded multicast tree for each of the plurality of client devices that supports the largest possible multicast rate. The media controller determines a common congested link in the multicast trees, re-routes the multicast tree with the common congested link for the client device with the lowest weight of utility divided by its video sending rate and creating two subtrees, and iteratively re-routes the multicast trees until an aggregate video sending rate of the multicast trees sharing the common congested link meets a link capacity of the common congested link.