An imaging apparatus includes a shooting rate setting unit configured to set a shooting rate, a shooting unit configured to shoot a moving image at the shooting rate set by the shooting rate setting unit, an acquisition unit configured to acquire a shooting duration time from a start of shooting, a calculation unit configured to calculate a playback time based on a playback rate in a case of playing back the moving image shot by the shooting unit, and a display control unit configured to display the shooting duration time acquired by the acquisition unit and the playback time calculated by the calculation unit together on a display unit while the shooting is conducted by the shooting unit.