Techniques for determining brand information and refining a position of a mobile device are described herein. An example of a method for displaying branding information on a mobile device includes receiving a reference image feature data table based on a rough location of the mobile device, such that the reference image feature data table includes a collection of entity records and wherein each entity record includes a plurality of logo image feature fields, obtaining an image including a displayed logo, utilizing an image recognition process and the reference image feature data table on the image to determine a recognized logo, and displaying brand information based on the recognized logo.