The present invention provides kits and methods for selectively transferring a portion of an image from a substrate (e.g., paper) to a dough (e.g., Silly Putty®) comprising pressing the dough onto an image printed on the substrate. The image comprises transferable ink and non-transferable ink. At least a portion of the image comprising transferable ink transfers from the substrate to the dough and the non-transferable ink does not transfer from the substrate to the dough. The dough can be used to reveal an image that was “hidden” within the visible image printed on the substrate. The present invention also provides methods for making a substrate with an image comprising transferable ink (e.g., cold-set web ink) and non-transferable ink (e.g., sheet-fed offset ink) printed thereon, comprising using a sheet-fed offset press to print the image onto the substrate.