A system that produces a haptic effect receives a first type of haptic effect to be broadcast during a group event, where the group event includes a plurality of audio events and a plurality of haptic events. The system transmits the first type of haptic effect to a first set of the users. The system produces the first type of haptic effect on a haptic output device corresponding to each of the first set of users. The first type of haptic effect is synchronized with at least one of the plurality of audio events and at least one of the plurality of haptic events.