A social networking system offers a variety of device service and support functions via automated social network (SNET) group associations. Such functions can include, for example, device registration and warranty services, update and upgrade services, maintenance and testing services, resource utilization reporting services, cloning services, usage tutorials and user group interactions, targeted advertising, etc. In various embodiments, support services may be offered upon automated docking of a social device with a SNET group, such as a manufacturer's SNET group. Selection of available services may be automated based on device profile data. Alternatively, services may be manually selected through a user interface provided by a member device or support service. In other embodiments, all or portions of a first device may be cloned on a second device, either on a persistent or temporary basis.