An apparatus that performs recording using a recording head provided with a plurality of ejection port arrays each including a plurality of ejection ports for ejecting a liquid and heaters each provided corresponding to each of the ejection ports, the ejection port arrays being disposed on a printing element board and arranged in a predetermined direction, the apparatus including a driving unit configured to drive the heaters corresponding to the ejection ports in the plurality of ejection port arrays to eject the liquid, the driving unit giving priority to the heater corresponding to other ejection port array except for a first ejection port array and a second ejection port array of both sides in the predetermined direction among the plurality of ejection port arrays disposed in the predetermined direction to drive for recording.