A vehicle light apparatus is described herein that can be used to increase the visibility profile of a vehicle. The apparatus includes a base adapted to connect to a vehicle frame; a power supply; and an elongated light source supported by the base and coupled to the power supply. The elongated light source can extend above the vehicle frame with respect to a surface the vehicle is to traverse thereon. The elongated light source can also be configured to move upon experiencing pressure (e.g., from a rider's leg) and, upon removal of said pressure, return to its original position.