A storage apparatus for one or more cleaning lances is provided. The storage apparatus can be utilized in connection with a driving apparatus that controls the cleaning movements of a cleaning lance with respect to certain industrial equipment such as a heat exchanger. The driving apparatus can be utilized to feed an additional length of the cleaning lance to the tubes of exchanger or to retract the cleaning lance from the tubes of the exchanger. The storing apparatus can be utilized to store the cleaning lance, regulate the distribution and movement of the cleaning lance, and prevent tangling or snagging of the cleaning lance during the cleaning process.